Sell More with an eBay Store

Can an eBay store give your business an edge? Absolutely! eBay makes expanding your business, and of course your profits, an efficient and straight forward process. Best of all, eBay provides the opportunity to increase your business traffic, broaden your audience, and increase that all important bottom line.

More Exposure

While eBay started as a very small enterprise, it has grown to more than 84.5 members worldwide, according to eBays second quarter report for 2008. Additionally the total value of items sold in 2007 totaled more than $60 billion dollars or roughly $1,900 every second. What does all this mean? It means there are a lot of people spending a lot of money on eBay ” people who may have never heard of your business but are looking for your products. Bottom line, eBay is a huge market with a very large potential to increase your business profits

Increased Traffic

The eBay seller system provides a step by step approach to creating an online store. Retailers are offered three levels of store size, each with their own unique features. All stores come with a unique URL. This website address is customizable so you can create a unique identity or brand it with your current business website.

Store owners also receive eBay marketing tools, tips, materials and resources. For example a basic store subscription comes complete with five catalog pages and a monthly email newsletter allotment. In addition to search tools and email marketing, other eBay store owner features include a cross promotion tool so you can encourage add on sales and a search tool for extra customer convenience.

Beyond the Basic Store, Featured and Anchor store owners receive promotional dollars which they can then use on the eBay keywords advertising program. Store owners can also take advantage of valuable testing and tracking reports to help them decide where to focus their marketing efforts and eBay offers assistance developing print materials too.

Finally, an eBay store website also offers an About Me page which is a great way to not only connect with potential buyers but also a fantastic way to drive traffic to your business websites.

Great Return on Investment

A Basic eBay store costs $15.95 per month and offers a wealth of resources including payment and fulfillment tools and resources via PayPal. Store owners can also download monthly sales reports to keep track of their profits and expenses.

Store owners also benefit from eBays inexpensive insertion fees ” unlike other sellers on eBay a store owner only pays one insertion fee, depending on the length of the listing, which covers up to 1000 items. They also receive automatic re-listing of unsold items which saves you the time of listing items again and again. In fact, you can list something for as long as 30, 60, 90, or 120 days or Good til Cancelled.

eBay makes it easy for busy entrepreneurs to profit with an online store. With marketing tools, easy reporting, shopping cart and merchant account services through PayPal and a low initial investment, its a great way to boost your business.