EBay Stores - The Benefits…

Many people come to eBay to sell items and make some money. Some see it as more than a hobby and turn their eBay selling into a business and open up an eBay store.

Ok, so what is an eBay Store?

An eBay Store is a comprehensive e-commerce solution that can assist you in getting more out of the eBay market. Not only will you have access to the many millions of consumers from around the globe who shop on eBay, you will also get get exclusive selling and merchandising tools. Furthermore, an eBay store offers a great number of customization features that allow you to build a robust and sticky brand.

How do I tell is someone has an eBay store?

Look for a red door tag next to their user ID.

The benefits of opening an eBay store

Here are a couple of significant reasons:

1. An eBay store is the best way to beef up your offline business by drawing on the ‘thirsty crowd ‘ of potential customers which may not have come across your product/s before.

2. Buyers will have more of an opportunity to get to know you when you run a store because you have the ability to add much more information to a store than a normal profile.

3. When you open an eBay store you are allowed access to a selection of powerful selling, marketing and reporting features the go over and above the ordinary auction features.

4. By displaying all of your products in one location, an eBay Store creates a central shopping destination where customers can discover more about you, your products, and your policies.

So what about the eBay store support?

Another great reason to open an eBay store is the education and support that you receive from eBay. They offer a great number of software tools and educational articles to everyone who opens a store. They really want to see you prosper for obvious reasons… the better you do, the better they do!

How much does it cost?

There are 3 subscription levels for eBay stores : Basic, Premium and Anchor. Each features a different monthly charge: $15.95, $49.95 and $299.95 respectively ( eBay US pricing shown here ).

BASIC Features

* 20 cent fixed price insertion fees * reduced fees for auction style * free pictures * free advanced reporting

Consider this level if you list more than 50 items a month or primarily a high volume of Auction-style listings

Requirements: Have a PayPal account and be PayPal Verified

PREMIUM Features

* 5 cent fixed price insertion fees * reduced fees for auction style * free ’selling manager pro’ * free pictures * free basic reporting

Consider this level if you list more than two hundred and fifty items a month in fixed price or list both in fixed price and auction-style

Requirements: Must have a PayPal account and be PayPal Verified PLUS must have an “Above Standard” performance rating as defined by seller performance standards

ANCHOR Features

* 3 cent fixed price insertion fees * reduced fees for auction style * free ’selling manager pro’ * free pictures * free advanced reporting * Powerful marketing & customization tools

Consider this level if you list a high volume of items per and want the highest level of savings and support for high volume sales

Requirements: Must have a PayPal account and be PayPal Verified PLUS must have an “Above Standard” performance rating as defined by seller performance standards

Another Consideration…

It ought to be noted that Premium and Anchor Store members who don’t meet eBay’s performance eligibility needs will receive an email notification telling them they have sixty days from the time of the notice to lift their game before their subscription will be revised downward to the Basic subscription.

The nuts and bolts

For many sellers, an eBay Store subscription can significantly reduce overall costs. eBay Stores are also a great way to establish brand recognition as you are able to build a custom store default page and header and a logo that appears in your listings. The added tools and features makes it well worth considering if you are ready to move beyond normal listings and satisfy the requirements mentioned above.

Before you open an ebay store, make sure you check out Jack Goldstein’s fantastic free reports on ebaytips.net, and ebay selling tips

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