Can an eBay store give your business an edge? Absolutely! eBay makes expanding your business, and of course your profits, an efficient and straight forward process. Best of all, eBay provides the opportunity to increase your business traffic, broaden your audience, and increase that all important bottom line.
More Exposure
eBay currently reports more than 84.5 million members worldwide. Thats a huge audience. Now of course not every member is going to be interested in your products however tapping into this audience will help you reach a targeted group of people who are interested in your products and services and an eBay store will help you reach them.
Marketing Tools and Resources
The eBay seller system provides a step by step approach to creating an online store. Retailers are offered three levels of store size, each with their own unique features. All stores come with a unique URL. This website address is customizable so you can create a unique identity or brand it with your current business website.
Store owners also receive an email newsletter function which means a basic store owner can send 100 email newsletters each month. In addition to the large number of marketing tools and resources basic store owners receive search tools, cross promotion tools, and five catalog pages.
If you build a Featured Store or an Anchor Store then you’re also able to utilize their eBay Keywords advertising program with quarterly “promotional dollars.” They also offer assistance with print marketing materials and store traffic reports so you can determine what strategies are working and what strategies are not.
Store pages. Each store receives a number of pages for their site. These customizable pages include an About Me page which offers store owners a unique opportunity to connect with their audience on a personal level.
Great Return on Investment
It costs very little to get started on eBay with a basic store costing just $15.95 per month. eBay offers store owners the ability to track sales with a monthly free sales report. Additionally, there is no additional shopping cart software required and because eBay owns PayPal, accepting payments, paying for postage and printing shipping labels is quick and easy
Store owners also benefit from eBays inexpensive insertion fees ” unlike other sellers on eBay a store owner only pays one insertion fee, depending on the length of the listing, which covers up to 1000 items. They also receive automatic re-listing of unsold items which saves you the time of listing items again and again. In fact, you can list something for as long as 30, 60, 90, or 120 days or Good til Cancelled.
eBay is a wonderful resource for internet entrepreneurs looking to grow their business. It costs very little to get started and eBay offers an abundance of tools and resources all designed to make buying and selling on eBay a convenient and profitable process. Grow your business the easy way with eBay.
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